What the US can learn from China on social commerce
jessicali.substack.com
Recently, Instagram and Shopify announced competing platforms to integrate social and commerce, hoping for greater user engagement and higher conversion to purchase rates on their respective platforms. As people in the tech community in the US debate the possible outcomes and merits of these dueling approaches, China is far ahead with a much more advanced social commerce ecosystem.
What the US can learn from China on social commerce
What the US can learn from China on social…
What the US can learn from China on social commerce
Recently, Instagram and Shopify announced competing platforms to integrate social and commerce, hoping for greater user engagement and higher conversion to purchase rates on their respective platforms. As people in the tech community in the US debate the possible outcomes and merits of these dueling approaches, China is far ahead with a much more advanced social commerce ecosystem.